Future business leaders believe in sustainability
Young professionals aiming to become future UK business leaders see themselves as the first sustainable generation, according to a new survey by broadcaster Sky
A poll of 750 graduate trainees, middle managers and MBA students reveals that 96% plan on being involved in sustainability activities in their careers, with more than one-third confirming that they see creating social and environmental value as one of their ultimate career goals.
The majority of respondents (70%) say sustainability offers new business opportunities, but just 3% agree that firms are successfully integrating sustainability into their organisations.
More than 60% identify companies’ unwillingness or inability to invest in sustainable products and services as the main barrier, but two-thirds argue that tough economic times should not be used as an excuse to avoid sustainability issues.