Senior executives in the UK believe "going green" is back on the business agenda after years of austerity, according to research by business automation specialist V1.
The survey of 80 executives found that 98% of respondents felt the green agenda was once again important, with 51% stating it was “definitely important”.
Although more than two thirds of respondents (70%) believed the economic recession had a dampening effect on how much their organisations invested in green technologies, the outlook is now more positive.
The correlation between going green and cutting costs was recognised by 89% of those surveyed; just 10% did not believe that green technologies could deliver financial rewards, with only 1% stating they were “unsure” about the business benefits.
Janette Martin, V1’s managing director, said the findings suggested that “organisations are once again feeling confident enough to invest in their green agendas”.
