Greenwashing growing increasingly sophisticated, think tank study finds

Corporate greenwashing is becoming increasingly sophisticated, according to a new report by the think tank Planet Tracker.

It identifies six forms of greenwashing: greencrowding, greenlighting, greenshifting, greenlabelling, greenrinsing and greenhushing. These range from marketing a product inaccurately to intentionally distracting from damaging environmental policies.

John Willis, director of research at Planet Tracker, said that addressing the problem will require a new framework for identifying greenwashing. He added: “By identifying the various iterations that greenwashing comes in, we hope to enable investors and consumers to be more mindful when making environmentally led decisions.”

Read more about the six forms of greenwashing at bit.ly/Planet_Tracker_report