Institute highlights from 2010
During 2010, IEMA made additional strategic eff orts to communicate key policy and memberdriven messages to the government to highlight the knowledge and experience that exists within our membership.
During 2010, IEMA made additional strategic eff orts to communicate key policy and memberdriven messages to the government to highlight the knowledge and experience that exists within our membership.
Infl uencing government, and helping the media to understand issues relevant to the environmental profession, is part of IEMA’s dedication to placing the environment at the heart of change.
In driving this activity, we have worked with media channels in a new way to broadcast these messages and promote the environmental profession.
As a result, our institute and membership have benefi ted from an increased profi le, something that promises to reach new heights in 2011 as the environment, green jobs and skills and the low-carbon economy rise up the news agenda.
Below are some highlights from ourinfl uencing activity and media profi le from last year.
- Early in 2010, IEMA played an instrumental role in redirecting the national skills framework in relation to a low-carbon and resource-efficient economy. IEMA successfully changed the focus away from green jobs and skills being solely about growing the number of jobs in the low-carbon environmental goods and services sector, to one where it is now widely recognised that “all jobs need to be done in a greener way.”
- The Institute has also been activelypromoting the strategic importance of environmental skills in business. In November, Jan Chmiel, chief executive of IEMA, wrote a comment piece for The Guardian’s sustainable business blog, entitled “Tomorrow’s CEO: the evolving role of environmental professionals”.
- A key objective for IEMA in 2010 was to understand and engage the membership in greenhouse-gas management and reporting. A survey of members achieved 1,674 responses over a two-week period, and was supplemented by feedback from 200 workshop attendees.