Quorn introduces carbon labelling

Quorn has become the first global meat-free brand to introduce carbon footprint labelling on its products to help customers understand the environmental impact of food.

The 'Farm to Shop' labelling will be independently certified by the Carbon Trust and appear on 30 of Quorn's best-selling products over the course of this year.

“This is about giving information about food and the effect it has on climate, in the same way that nutrition information is clearly labelled to help inform decisions on health,“ a Quorn spokesperson said.

“Quorn is proven to provide significant health and environmental benefits and today we're delighted we can offer carbon footprint data to our customers, whom we know are actively trying to find ways to reduce their impact on the planet.“

The carbon footprint labelling will feature on the British brand's most popular and long-standing ranges, including Quorn Mince, Quorn Crispy Nuggets and Quorn Sausages plus innovations introduced recently in 2019, such as Quorn Fishless Fillets, Quorn Ultimate Burger and Quorn Wonder Grains.

In 2018 alone, Quorn Foods' products enabled savings of 200,000 tonnes of CO2e compared to meat equivalents, with the greenhouse gas impact of mycoprotein, the unique protein in all Quorn products, being 90% lower than beef.

This comes after polling by YouGov found that 50% consumers claim to eat meat-free for environmental reasons, with 64% saying they want to reduce their carbon footprint for future generations.

Hugh Jones, managing director, the Carbon Trust, said: “We are really excited to be working with Quorn to certify their product carbon footprint data and help improve communication to its customers.

It's really important that consumers have robust information to help inform their purchases and we're pleased to be able to work with Quorn on this.