A survey to find out how members use, promote and value their membership closed at the end of September, and IEMA is set to share the results next month.
The aim of the poll was to find out which benefits, features, services, tools, publications and opportunities members really use and value. Launched on 13 September, all members were invited to:
- rate the value of their membership;
- explain how it supports their career;
- set out which member services and benefits they use; and
- specify which policy areas and research they would like IEMA to be involved in.
Members were also asked for feedback on IEMA’s new look, the format and frequency of the environmentalist, and range of opportunities provided to learn and network. The survey came two months after the new membership structure, rebrand and website were introduced, and one month after the new benefits map was revealed. It provided members with an opportunity to air their opinions on the revised structure and the impact of the updated IEMA brand.
Chief executive Tim Balcon said the results of the survey would inform IEMA’s three-year plan for development and delivery, which is being finalised. ‘We’ve made some big changes this year and, while we wanted to give it time for them to bed in, we didn’t want to wait too long before we asked members what they value, want and need in this new age of IEMA,’ he said.
‘We’re analysing the data now and very soon we’ll have a very clear, member-painted picture of what we need to do more of and which areas we need to strengthen over the next three years.’
