UNEP said green.tv would also go live today as a podcast on iTunes as well as having a front-page listing, courtesy of Apple computers. It will carry films from around the world produced by non-governmental organizations (NGOs), community filmmakers, public sector bodies and companies with a firm interest in protecting the environment.
“Green.tv is a truly innovative project which will no doubt influence the field of environmental film-making and research. It will eventually offer a comprehensive ‘one stop shop’ for environmental TV programming – something that has so far not been available,” said Eric Falt, Director of UNEP’s Division of Communications and Public Information.
“Green.tv has the potential to become a broadband reference point or benchmark in this field.” It will have seven channels covering: air, land, water, climate change, people, species and technologies, in each of which there will be a feature, a news item and a children’s story. With the look and feel of a global TV channel, green.tv will combine this with the best elements of the internet, giving users access to online chatrooms and the ability to watch video on demand, UNEP said.
Director/Producer Ade Thomas, who first thought up the idea, compared it to the popular Google search engine. “If you want to see a news item about climate change, watch a kids’ story about penguins or a feature about wind farms, go to www.green.tv and you'll be able to see some engaging and thought-provoking films about the environment, at a time when a greater understanding and awareness of these issues is critical,” the Director/Producer said. On launch, the channel will show films from numerous environmental and other organizations, including UNEP, Friends of the Earth UK, Greenpeace International, the World Conservation Union-IUCN, Stop Climate Chaos, Barclays, Water Aid, and the European Environment Agency.
In welcoming green.tv, UK Environment Minister Elliot Morley said its hi-tech nature would give it great potential to spread the message at a time when increasing numbers of people wanted to find out more about the environment. “There are more people using the internet than watching TV and we also know that there is enormous interest in environmental issues. I think green.tv has tremendous potential, bringing together new technology and innovation in terms of how we spread information,” Mr. Elliot said.
Subscribe
Subscribe to IEMA's newsletters to receive timely articles, expert opinions, event announcements, and much more, directly in your inbox.
Posted on 4th April 2006
Latest Posts
-
IEMA focus on skills, adaptation and nature-based solutions in CCC report
- 18th July 2024 -
Labour's plan for economic growth must mean green growth – but there is a green skills gap looming
- 5th July 2024 -
As Labour plans to “slash red tape” for economic growth, YouGov poll finds 3 in 5 people want to increase public involvement in planning system
- 28th June 2024 -
Medtronic agrees partnership with IEMA to accelerate skills and standards in sustainability
- 21st June 2024 -
Landmark climate impact ruling for fossil fuel projects, cites IEMA guidance
- 20th June 2024 -
IEMA sets out 18 policy asks for the next Government
- 3rd June 2024