IEMA reacts to new laws fining companies for greenwashing

1st April 2025

IEMA's CEO Sarah Mukherjee MBE responded to today's news that the Competition and Markets Authority (CMA) is clamping down on misleading green claims:

"From today, the Competition and Markets Authority (CMA) has new enforcement powers to fine companies up to 10% of their global annual turnover if they deliberately mislead consumers about green claims.

"It highlights the the importance for organisations to have sustainability professionals who can provide an evidence base against which marketing and product claims can be made. Consumers should be able to have confidence that organisations are doing what they say when it comes to environmental and sustainability; we welcome the CMA's new powers."