Are you new to sustainability? Or are you about to start your own business? If the answer to either of those questions is ‘yes’ then this webinar is for you. We’ll explore what it takes to build a sustainable business, focusing on how to assess the industry landscape during the early phases of strategic development. This webinar was hosted by George Bradley from Pact Coffee. He spoke about how Pact decided to go 100% Direct Trade very early in the business’ life. This enabled them to seek a competitive advantage but, more importantly, they can live their values by building meaningful partnerships with farmers. It means they’re re-calibrating the industry to do better on a bigger scale, and staying ahead of the pack - so the upfront hard work pays off! This webinar counts for 1 hour of CPD, so don’t forget to add it to your IEMA CPD Portal. This can be accessed through your member account on iema.net.
