Have you ever considered how powerful words and stories are? Narrative marketing is all about this – it is predicated on how stories can increase engagement and build an emotional connection with people. It’s something that job seekers can use too. Neuroeconomics pioneer Paul Zak discovered that stories that elicit strong emotional responses trigger the release of oxytocin, a hormone that enhances the sense of empathy. This empathy can influence decision-making and increase trust and loyalty towards a brand or individual. The crack team over at The CV & Interview Advisors have developed a formula that harnesses the power of narrative marketing and storytelling to help senior professionals and executives advance their career and secure top jobs. Join our upcoming webinar and we’ll show you some of these advanced techniques that will significantly enhance your success rate in the executive job market. Here’s what we’ll cover: • The science behind narrative marketing and storytelling • How to articulate your career journey in just 3-minutes • How to weave your value proposition and key selling points into your career narrative • Using case studies on your CV to double your interview rate • Why you should be activating the Projects section on LinkedIn • How a Career Autobiography will help you secure a job, pay rise, or promotion • How to use storytelling in the interview room to get more job offers • How to use storytelling in cover letters and supporting statements